2.Executive Summary INTRO

2.Executive Summary INTRO - Executive Summary THEME OF...

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Executive Summary THEME OF COMPANY STRUCTURE ATMOSPHERE EXAMPLE: Modern Speakeasy will be the newest and hottest college bar located in Lincoln Park, Chicago. With creative themes and a unique atmosphere, young adults will be excited for its arrival. Many young adults like the bar environment, but also the fun and wildness of a house party. Imagine a hip, modern bar, with the basic structure of a house. Having multiple rooms, big and small, will allow the customer to walk around as if in a house, but have the convenience of a bar. Different rooms will have key themes, ensuring there will be something interesting for everyone. To promote popularity, alcohol served at Modern Speakeasy will be generously priced for the college student. Bottom line, young adults will enter into a bar they have not seen before, and will want to walk around different rooms. Having this bar be more interactive should seize the sociable crowd here in Lincoln Park. This location was chosen because there are many college students in the
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This document was uploaded on 04/08/2012.

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2.Executive Summary INTRO - Executive Summary THEME OF...

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