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Unformatted text preview: will keep coming back for more if they are satisfied. We will also look to expand our target market to older consumers as we continue to find more information on how to satisfy the older demographic. Positioning The Modern Speakeasy wants to be seen as a place where customers of all ages and ethnicities can come to find a unique house party experience. We want to be known for our excellent service, cheap price, and our ability to provide customers with a rare experience that ensures that customers of all ages and backgrounds are satisfied. Marketing Program Product Strategy Modern Speakeasy will offer four main products to its patrons: 1. A safe, comfortable, and enjoyable social environment 2. Activities and entertainment 3. Alcoholic Beverages 4. Food...
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- Fall '08
- Marketing, Market-Product Grid, Modern Speakeasy, MARKETING PRODUCT GRID, enjoyable social environment