2.Market Segments

2.Market Segments - will keep coming back for more if they...

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MARKETING PRODUCT GRID Market Segments Spring Summer Fall Winter General Locals 2 2 2 1 Working Professionals 2 2 2 1 Students 3 2 3 3 Seniors 0 1 0 0 Tourists 1 2 1 1 Market-Product Grid 3= large 2= medium 1= small 0=none As you can see, from our market-product grid we have to focus on marketing our bar to students and working professionals (provided that general locals could be anyone). We also should open our bar for longer hours during the spring, summer and fall because the weather is nicer and more people will be willing to come out to bars. During the warmer months we will be open from 10pm-4am, and during the coldest months of the year we will be open from 11pm- 3am. Target Market Our target market is going to be students and working professionals between the ages of 21-35, male and female, and from many different ethnic and cultural backgrounds. This group represents the people that are most likely to come out to bars and they are also the people who
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Unformatted text preview: will keep coming back for more if they are satisfied. We will also look to expand our target market to older consumers as we continue to find more information on how to satisfy the older demographic. Positioning The Modern Speakeasy wants to be seen as a place where customers of all ages and ethnicities can come to find a unique house party experience. We want to be known for our excellent service, cheap price, and our ability to provide customers with a rare experience that ensures that customers of all ages and backgrounds are satisfied. Marketing Program Product Strategy Modern Speakeasy will offer four main products to its patrons: 1. A safe, comfortable, and enjoyable social environment 2. Activities and entertainment 3. Alcoholic Beverages 4. Food...
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This document was uploaded on 04/08/2012.

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2.Market Segments - will keep coming back for more if they...

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