Unformatted text preview: at least time to browse through the redeye news paper on the way to their destination. The redeye ad will describe Modern speakeasy as the people friendly type of bar, where everybody is invited and diversity is well received. Place strategy The place where the Modern speakeasy will be located will say a lot about who we are as business people, even to the extent of describing the quality of our product. Modern speakeasy location is in a well respected area with class and business and with little violence. It is a place where people want other people to have fun with other party spirited people. Modern speakeasy will be located in a plan site so everyone can see it. In addition, a big logo will be visible high up in front of the bar with a combination of 3 colors to attract many customers in general....
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This document was uploaded on 04/08/2012.
- Fall '08