4 Sample Introduction to Consumer Report

4 Sample Introduction to Consumer Report - also plans to...

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Harding,Robert “Stringer’s Sony restructuring has unfinished business” Financial Times Thursday April 1, 2010 page 15 Sample Introduction to Consumer Report Due to the recession and the decrease of profit in the television industry, Sony has been forced to sell their television production plants in Nitra, Slovakia. Howard Stringer, the chief executive of Sony, tried to improve the company’s revenue by researching 3D television and online services. He hopes to include this software in the future to increase the company’s profit. Sony was also forced to close 15 factories and cut its television production plants in half. Sony
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Unformatted text preview: also plans to close its plant in Spain because of the high production costs. Sonys strategy is to keep the main plant in Japan and hopes to increase its profits by 10 million in 2011 by outsourcing. Sony chose to sell its production plant to Hon Hai located in Taiwan because they have lower production costs, allowing for a higher profit margin. Sony also wants to combine forces with the company because they have a large business deal with LCDs. The corporation also believes it is better to have another company produce the product because it will allow for a competitive market between Samsung....
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This note was uploaded on 04/09/2012 for the course MKT 310 taught by Professor Peterchadraba during the Spring '11 term at DePaul.

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