ch. 1 Overview Student Version

ch. 1 Overview Student Version - 2010 Robert H. Smith...

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Unformatted text preview: 2010 Robert H. Smith School of Business University of Maryland Chapter 1: Introduction to Marketing Professor Whitney Fall 2010 2010 Robert H. Smith School of Business University of Maryland What Is Marketing? What Is Marketing? 2010 Robert H. Smith School of Business University of Maryland The Marketing Process Situation Analysis Situation Analysis Customers, Company, Competitors, Collaborators, Context (PEST) Customers, Company, Competitors, Collaborators, Context (PEST) Situation Analysis Situation Analysis Customers, Company, Competitors, Collaborators, Context (PEST) Customers, Company, Competitors, Collaborators, Context (PEST) S S Segment the Market T T Target Market Selection P P Position Product/Service Marketing Research Marketing Mix (4 Ps) Marketing Mix (4 Ps) Product/Service Place/Channels Promotion 3Pricing Product/Service Place/Channels Promotion 3Pricing Marketing Mix (4 Ps)...
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ch. 1 Overview Student Version - 2010 Robert H. Smith...

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