Ch. 15 Retailing Student Version

Ch. 15 Retailing Student Version - Chapter 15: Retailing...

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© 2010 Robert H. Smith School of Business University of Maryland Chapter 15: Retailing Professor Whitney Fall 2010
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© 2010 Robert H. Smith School of Business University of Maryland The Importance of Retailing Over 1.6 million U.S. retailers employ more than 24 million people Retailers account for 11.6 percent of U.S. employment Retailing accounts for 13 percent of U.S. businesses Retailers ring up almost $4 trillion in sales nearly 40 percent of the U.S. GDP Industry is dominated by a few giant organizations, such as Wal-Mart
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© 2010 Robert H. Smith School of Business University of Maryland Classification of Retail Operations Ownership Ownership Level of Service Level of Service Product Assortment Product Assortment Price Price
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© 2010 Robert H. Smith School of Business University of Maryland Independent Retailers Independent Retailers Chain Stores Chain Stores Franchises Franchises Owned by a single person or partnership and not part of a larger retail institution Owned by a single person or partnership and not part of a larger retail institution Owned and operated as a group by a single organization Owned and operated as a group by a single organization The right to operate a business or sell a product The right to operate a business or sell a product Classification of Ownership
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© 2010 Robert H. Smith School of Business University of Maryland Basic Forms of Franchising Business Format Franchising Business Format Franchising Product and Trade Name Franchising Product and Trade Name Franchising
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© 2010 Robert H. Smith School of Business
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This note was uploaded on 04/09/2012 for the course BMGT 350 taught by Professor Boyd during the Fall '08 term at Maryland.

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Ch. 15 Retailing Student Version - Chapter 15: Retailing...

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