ch 13 and 14 Distribution and Supply Chain Student Version

ch 13 and 14 Distribution and Supply Chain Student Version...

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© 2010 Robert H. Smith School of Business University of Maryland Chapters 13 & 14: Distribution Strategies & Supply Chain Professor Whitney Fall 2010
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© 2010 Robert H. Smith School of Business University of Maryland Channels for Consumer Products Producer Producer Producer Producer Consumers Consumers Consumers Consumers Retailers Retailers Retailers Wholesalers Wholesalers Agents or Brokers Wholesaler Wholesaler Channel Channel Retailer Retailer Channel Channel Direct Direct Channel Channel Agent/Broker Agent/Broker Channel Channel Can use 1 channel or multiple channels.
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© 2010 Robert H. Smith School of Business University of Maryland Producer Industrial User Direct Direct Channel Channel Producer Govt. Buyer Direct Direct Channel Channel Producer Producer Producer Industrial User Industrial User Industrial User Industrial Distributor Industrial Distributor Agents or Brokers Agents or Brokers Agent/Broker Agent/Broker Channel Channel Industrial Industrial Distributor Distributor Agent/Broker Agent/Broker Industrial Industrial Channel Channel Channels for Business Products
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© 2010 Robert H. Smith School of Business University of Maryland Channels Provide Contact Efficiency
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© 2010 Robert H. Smith School of Business
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This note was uploaded on 04/09/2012 for the course BMGT 350 taught by Professor Boyd during the Fall '08 term at Maryland.

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ch 13 and 14 Distribution and Supply Chain Student Version...

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