Ch. 18 Sales Promotions and Personal Selling student version

Ch. 18 Sales Promotions and Personal Selling student...

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© 2010 Robert H. Smith School of Business University of Maryland Chapter 18: Sales Promotions Professor Whitney Fall 2010
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© 2010 Robert H. Smith School of Business University of Maryland 2 Sales Promotion Advertising Reason to buy Sales Promotion Incentive to buy LO 1
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© 2010 Robert H. Smith School of Business University of Maryland 3 The Objectives of Sales Promotion LO 1
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© 2010 Robert H. Smith School of Business University of Maryland 4 Tools for Consumer Sales Promotion Coupons and Rebates Coupons and Rebates Premiums Premiums Loyalty Marketing Programs Loyalty Marketing Programs Sampling Sampling Point-of-Purchase Promotion Point-of-Purchase Promotion LO 2
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© 2010 Robert H. Smith School of Business University of Maryland 5 Methods of Sampling Direct mail Direct mail Door-to-door delivery Door-to-door delivery Packaging with another product Packaging with another product Retail store demonstration Retail store demonstration LO 2
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© 2010 Robert H. Smith School of Business University of Maryland 6 Point-of-Purchase Promotion Build traffic Advertise the product Induce impulse buying LO 2
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© 2010 Robert H. Smith School of Business University of Maryland
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This note was uploaded on 04/09/2012 for the course BMGT 350 taught by Professor Boyd during the Fall '08 term at Maryland.

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Ch. 18 Sales Promotions and Personal Selling student...

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