Week 3- Internal Environment

Week 3- Internal Environment - Internal Factors Determining...

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Internal Factors Determining Competitive Advantage Instructor: Mahka Moeen Spring 2012 1
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Can Porter’s five forces explain why … Southwest is the only consistently profitable major U.S. airline? Wal-Mart rolls on while K-Mart declared bankruptcy?
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Internal analysis Internal analysis provides a comparative look at a firm’s capabilities/competencies. What are the firm’s strengths? What are the firm’s weaknesses? to competitors (or potential competitors)?
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Resources Inputs into a firm’s production process Tangible or intangible Capabilities A firm’s capacity to integrate individual firm’s resources to achieve a desired objective Core competencies The resources and capabilities that are a source of competitive advantage for a firm Definitions
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Different Types of Resources Physical Assets Plant, Equipment, and Real Estate Financial Assets Cash and Leverage Organizational Assets Human Assets Individual Skills and Capabilities Intangible Assets Brand Names, Technology, Reputation
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Week 3- Internal Environment - Internal Factors Determining...

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