8-Marketing 1 .ppt

8-Marketing 1 .ppt - The Marketing Mix Promotion • Convey...

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BMGT 110 Introduction to Business Management Marketing 1
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Agenda What is Marketing to you? Marketing Mix Market Research
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The Marketing Mix The 4 P’s of Marketing Product Price Place (Distribution) Promotion? $ 1 3 9 .0 0
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Product (good or service) Attributes Features Cost The Marketing Mix
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The Marketing Mix Price Value Profit Competition
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Place (distribution) Marketing Channel Means of reaching customer with message Distribution Channel Means of reaching customer with product
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Unformatted text preview: The Marketing Mix Promotion • Convey Message • Create Demand • Generate a Purchase The Marketing Mix Marketing Research 3 Steps • Gather Data • Record Data • Analyze Data Marketing Research Market Data • Primary Data • Secondary Data • Hard Data • Soft Data Marketing Final thoughts!! What has impacted you the most about our discussion today?...
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This note was uploaded on 04/09/2012 for the course BMGT 110 taught by Professor Nelson during the Fall '08 term at Maryland.

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8-Marketing 1 .ppt - The Marketing Mix Promotion • Convey...

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