chapter 2 - Reciprocal system- when any of the elements can...

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Chapter 2 Consumer Behavior- Framework for Consumer Analysis Consumer Affect and Cognition: Affect- feelings about stimuli and events, such as whether a consumer likes or dislikes a product Cognition- thinking, such as beliefs about a particular product from a consumer Consumer Behavior: Behavior- the physical actions of consumers that can be directly observed and measured by others Consumer Environment: Environment- everything external to consumers that influences what they think, feel and do Relationships among Affect and Cognition, Behavior and the Environment:
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Unformatted text preview: Reciprocal system- when any of the elements can be either a cause of an effect of a change at any particular time Marketing strategy- set of stimuli placed in consumers environments designed to influence their affect, cognition and behavior Stimuli such as products, brands, packaging, advertisements and coupons Levels of Consumer Analysis: o Societies o Industries o Market Segments o Individual consumers...
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This note was uploaded on 04/09/2012 for the course MAR 3503 taught by Professor Kim,j during the Fall '08 term at University of Central Florida.

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