Quiz 2 Study Guide - ContextEffects Quiz2StudyGuide o o

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Quiz 2 Study Guide Context Effects o Normative- how should people behave? o Descriptive- how do people actually behave? Regularity- adding a choice alternative should not increase  probability of choosing member of an original set Independence of Irrelevant Alternative- when choice does not  change with new alternatives o Asymmetric dominance- one alternative is superior to another one on  at least one attribute, but inferior by none o Compromise effect- no product dominates another because they all  offer different qualities o Joint evaluations- placing all products of a certain category together o Separate evaluations- separating premium products on separate  shelves to draw extra attention Loss Aversion - losing X $ is more unpleasant than gaining X $ is pleasant Environment - everything external to consumers o Levels of Environment: Macro environment- larger scale, broad Climate Economic conditions Political systems Micro environment- tangible physical and social aspects of a  person’s immediate surroundings Dirty floor in store Talkative salesperson Cold/warm weather of the day/week Family/friends o Aspects of the Environment Social Macro social environment- culture, subculture and social 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.
  • Fall '08
  • Kim,J
  • Hispanic and Latino Americans, cultural meanings, social environment­ culture, social environment­ family, certain cultural meanings

{[ snackBarMessage ]}

Page1 / 4

Quiz 2 Study Guide - ContextEffects Quiz2StudyGuide o o

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online