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Unformatted text preview: Businesses affected by international competitors What Isn’t International Business? Not much! Isolated Real Estate Non-transportable products Highly perishable goods Local services Why is International Business Important? World growth is dependent on it Survival World equalization World peace Views of the World: Multinational perspective o Make the world England o When a business takes its methods born in the U.S. to other countries with little modification Multidomestic perspective o Every country is different o When in Rome do as the Romans do o Businesses completely change their business practices, products and services to meet the needs of each market Global Perspective o Multinational and multidomestic perspectives combined o Finding the best answer to any issue anywhere in the world o...
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This note was uploaded on 04/09/2012 for the course GEB 3375 taught by Professor Sweo during the Spring '08 term at University of Central Florida.
- Spring '08