Chapter 12 International Business Strategy

Chapter 12 International Business Strategy - Chapter 12...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 12 International Business Strategy Strategy Primer o Strategy is the tools for devising how you gain monopoly for real profits Only way to generate real profits in this world is to create and maintain a monopoly position Strategy is the field in which companies learn to create and maintain a monopoly position o You win by beating others Beating others builds monopoly RC cola- very well run company, however competes with Coke and Pepsi; leaving small market share Cable tv, not great services but still make a profit due to little competition o There are usually 2-3 winners in an industry Small local competitors can’t compete with large international businesses Better products at lower prices gain the market share Three Generic Strategies: o Michael Porter’s 3 ways to gain competitive advantage: Low Cost One way for companies to beat competitors is to have the lowest cost in the industry Difficult to gain and hold Start strategic price wars Almost always international firm Only by spreading research and production costs across several countries can a company maintain the lowest cost in most
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 3

Chapter 12 International Business Strategy - Chapter 12...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online