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Unformatted text preview: BUAD 304 PE 2 1 Book Study Guide Progress Exam #2 Chapter 5 Values - pretty much what someone values in life. It's a preferred mode of living that encompasses morals, desires, etc. contains content and intensity - content = importance, intensity = how important Ranking values by intensity yields value system Values do not change much, so its important as a manager to recruit employees who share company values, to prevent stress/dissatisfaction. Rokeach Value Survey Terminal values - how you want to end up when you're 50 years old Instrumental values - what you are wiling to do to achieve your goals (your definition of acceptable behavior) 4 generational groups with different values (loose application, definitely not universal across cultures for sure) Veterans/Traditionalists - WW2 vets, respected authority, was hardworking/practical Babyboomers - veteran's kids - hipppie ethics, distrust of authority. Emphaasized achievement/materialism Generation X - team oriented because of globalization's influence. embraced idea of both parents working, uses computers. Skeptical, especially towards authority. Value friendship and happiness. Nexters/GenerationY (we are genY) high expectations/ambitious. socially responsible fellows who want to become rich and famous. They want frequent feedback. Just think of it as the ideo game generation (achievements, leveling up, etc) Values- Basic convictions that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or end- state of existence. Value system - a hierarchy based on a ranking of an individual’s values in terms of their intensity (Freedom, pleasure, self respect, honesty, obedience and equality). BUAD 304 PE 2 2 Values are generally stable and enduring (not flexible) Values lay the foundation for our understanding of people’s attitudes and motivation and influence our preceptions. Terminal values - values with end-states; goals that would like to be achieved during a person’s lifetime. Instrumental values - preferable modes of behavior, or means of achieving terminal values. Generational values People who grew up influenced by the Great Depression and World War II are called Veterans . Once hired, Veterans are thought to be loyal to their employer and respectful of their authority, hardworking, and practical. Veterans tend to like their work and their job. Boomers (Baby Boomers) are the large cohort born after World War II when Veterans returned home and times were good. Boomers entered the workforce from mid 60’s to mid 80’s with a “hippie ethic” and distrust of authority. They do tend to place great deal of emphasis on achievement and material success....
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This note was uploaded on 04/10/2012 for the course BUAD 304 taught by Professor Cummings during the Fall '07 term at USC.
- Fall '07