Comm Arts Review Session

Comm Arts Review Session - Dani Golub Comm Arts 100 18...

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Dani Golub Comm Arts 100 18 November 2011 3 to 5 pm Alyx Vesey Comm Arts Review Session Midterm 2 Chapter 5, 7, 15, 16 (12) Essay- Reasoning? Monroe’s? Methods of persuasion? Chapter 16- Methods of persuasion- Four Methods -Emotions (pathos) -Credibility (ethos aka. Source credibility) -Evidence/reasoning (logos) Credibility- o Types- initial (before speech/intro), derived (during/body), terminal (how the audience feels after you speak/conclusion) o Factors- competence (intelligence) and character (good will/trustworthiness) o Enhance- competence, establish common ground, conviction (the three C’s) Evidence- o Supporting materials (all work together) -Examples- extended, brief, hypothetical -Statistics -Testimony-expert and peer Reasoning- (anything UNDERLINED is a various fallacy) o evidence + reasoning = logos o drawing a conclusion based on your evidence o Reasoning from specific instance (particular facts general conclusion; avoid hasty generalizations ),
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Comm Arts Review Session - Dani Golub Comm Arts 100 18...

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