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Unformatted text preview: Key Definitions #2 00:38 Chapter 15 Persuasion: The process of creating, reinforcing, or changing peoples beliefs or actions. Mental Dialogue with the audience: The mental give-and-take between speaker and listener during a persuasive speech Target Audience: The portion of the whole audience that the speaker most wants to persuade Question of Fact: A question about the truth or falsity of an assertion Question of Value: A question about the worth, rightness, morality, and so forth of an idea or action Question of Policy: A question about whether a specific course of action should or should not be taken Speech to Gain Passive Agreement: A persuasive speech in which the speakers goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy Speech to gain immediate action: A persuasive speech in which the speakers goal is to convince the audience to take action in support of a given policy Need: The first basic issue in analyzing a question of policy: Is there a serious problem or need that requires a change from current policy? Burden of Proof: The obligation facing a persuasive speaker to prove that a change from current policy is necessary Plan: The second basic issue in analyzing a question of policy: If there is a problem with current policy, does the speaker have a plan to solve the problem? Practicality: The third basic issue in analyzing a question of policy: Will the speakers plan solve the problem? Will it create new and more serious problems? Problem Solution Order: A method of organizing persuasive speeches in which the first main point deals with the existence of a problem and the second main point presents a solution to the problem Problem-cause-solution order: A method of organizing persuasive speeches in which the first main point identifies a problem. The second main point analyzes the causes of the first main point identifies a problem....
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This note was uploaded on 04/09/2012 for the course COMM 100 taught by Professor Nicholasschmuhl during the Fall '10 term at Wisconsin.
- Fall '10