Persuasive unit terms list

Persuasive unit terms list - 20:57 TERMS...

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Chapter 15- Speaking To Persuade 20:57 TERMS: Persuasion:  the process of creating, reinforcing, or changing people’s beliefs or  actions. Mental Dialogue with the Audience:  the mental give-and-take between speaker and  listener during a persuasive speech. Target Audience:  the portion of the whole audience that the speaker most wants to  persuade Question of Fact:  A question about the truth or falsity of an assertion. Question of Value:  a question about the worth, rightness, morality, and so forth of an  idea or action. Question of Policy:  a question about whether a specific course of action should or  should not be taken. Speech to gain passive agreement:  a persuasive speech in which the speaker’s goal  is to convince the audience that a given policy is desirable without encouraging the  audience to take action in support of the policy. Speech to gain immediate action:  a persuasive speech in which the speaker’s goal is  to convince the audience to take action in support of a given policy.
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Need:  the first basic issue in analyzing a question of policy: is there a serious problem  or need that requires a change from current policy? Burden of proof:  the obligation facing a persuasive speaker to prove that a change  from current policy is necessary. Plan:  the second basic issue in analyzing a question of policy: if there is a problem with  current policy, does the speaker have a plan to solve the problem? Practicality:  the third basic issue in analyzing a question of policy: will the speaker’s  plan solve the problem? Or will it create new and more serious problems? Problem-Solution order:  a method of organizing persuasive speeches in which the  first main point deals with the existence of a problem and the second main point  presents a solution to the problem.
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This note was uploaded on 04/09/2012 for the course COMM 100 taught by Professor Nicholasschmuhl during the Fall '10 term at University of Wisconsin.

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Persuasive unit terms list - 20:57 TERMS...

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