{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

study guide - 19:10...

Info icon This preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
19:10 Differences between informative and persuasive: Unlike informing, persuading is the process of creating, reinforcing, or changing people’s  beliefs or actions. Why speaking to persuade is challenging: objective is more ambitious audience analysis and adaption become much more demanding could be speaking about extremely controversial topics. Mental Dialogue: Anticipate possible objections the audience will make and answer them. Questions of fact, value, policy: Fact: question about the truth or falsity of an assertion Value: question about the worth, rightness, & morality of an idea Policy: question about whether a specific course of action should or should not be taken Four basic methods of reasoning: Reasoning from specific instances-  reasoning that moves particular facts to a general  conclusion Avoid generalizing to hastily Wording
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Reinforce arguments with statistics of testimony Reasoning from principle - reasoning that moves from a general principle to a specific  conclusion General principle: support Support minor premise Causal reasoning - reasoning that seeks to establish the relationship between cause  and effect Avoid fallacy or false cause Avoid assuming that events have only one cause. Analogical reasoning - reasoning in which a speaker compares two similar cases and  infers that what is true for the first case is also true for the second Make sure the causes being compared are alike 8 major logical fallacies: Hasty generalizations Speaker jumps to conclusion based on insufficient evidence False cause: Because one event follows another, the first event is the cause of the second Invalid analogy: An analogy in which the who cases being compared are not essentially alike Red herring: A fallacy that introduces an irrelevant issue to diver with the real issue in dispute Ad hominem  a fallacy that attacks the person rather than dealing with the real issue in dispute
Image of page 2
Either-or A fallacy that forces listeners to choose between two alternatives when more than two  alternatives exist. Bandwagon A fallacy that assumes that because something is popular it is therefore food, correct or  desirable Slippery slope A fallacy that assumes that taking a first step will lead to subsequent steps that cannot  be prevented.
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern