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Unformatted text preview: Deposits include demand and time deposits. Loans range from credit card and overdraft protection to home equity and mortgage loans. Investments are mutual funds sold by and municipal bonds underwritten by the bank. Fee-based services include brokerage, financial planning, asset management, and correspondent banking services provided to other institutions. The banking industry generally thinks of its customers in two broad segments: consumer (retail) and commercial (wholesale). Retail banks target individuals and provide standard products at convenient locations. The business is characterized by large numbers of relatively low value transactions with low margins. Wholesale banking is very different. Fewer, higher value transactions are required and customer satisfaction is more dependent on the relationship between the customer and the account manager....
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This note was uploaded on 04/10/2012 for the course ECON 101 taught by Professor Gonalez during the Spring '12 term at Université de Bourgogne.
- Spring '12