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Wholesale and Retail Banking

Wholesale and Retail Banking - Wholesale and Retail Banking...

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Wholesale and Retail Banking Retail Banking While finer distinctions are possible, retail customers can be broken into upscale and mass markets. Upscale consumers are more likely to have multiple product relationships, including loans and investments as well as deposits. They are financially sophisticated and aware of nonblank alternatives and market rates for services. The mass market consumer tends to have deposits and short-term loans. Transaction volume for retail customers tends to be large in comparison with the magnitude of the banking relationship. Banking has been considered a "low-attention," commodity service by many retail customers. With the exception of private banking customers, the retail consumer is motivated by convenience, error-free service, and price. Customers tend to resist changing an established transaction relationship. Among bankers, the conventional wisdom is that customers will take a great deal of abuse before they are motivated to change banks. That is, the bank must
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