Unformatted text preview: 4. Merchandising conglomerate – combines several different retailing lines under one certain owner. EX: limited brands – victorias secret 2 nd way retailers can be classified: level of service : 1. Self service: all non essential customer service is eliminated. EX: Sam’s club, dollar store 2. Limited service: provide some services such as credit and merchandise return. EX: Wal-Mart, JC penny 3. Full service: provide a variety of supporting service and sales associates generally have more training. EX: Nordstrom ( high end dept. stores and specialty retail stores)...
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- Spring '12
- Marketing, retail stores, specialty retail stores, end dept. stores, different retailing lines, service level offering