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LAS1-Mktg-Mgt.docx - COLEGIO DESAN GABRIEL ARCANGEL City of...

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COLEGIO DESAN GABRIEL ARCANGELCity of San Jose del Monte, BulacanCOLLEGE OF BUSINESS ADMINISTRATIONPACUCUOA ACCREDTEDProgram:Bachelor of Science in Business AdministrationCode:MNGT3Description:Marketing ManagementLEARNING ACTIVITY SHEET NO. 1Name:___________________________________Score: ____________________________________Date:____________________________________Section: __________________________________Topic:Introduction to Marketing Management, Orientation and ConceptsLearning Outcomes:1.What is Marketing Management?2.Enumerate the reasons why there is a need to study Marketing Management.3.Identify the elements of Marketing.4.What are the core concepts of marketing and explain.

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