Running Head: SITUATION ANALYSIS 1Apple Inc. Situation AnalysisNameInstitution
SITUATION ANALYSIS 2Apple Inc.Apple Inc. is technology-based and greatly known for the production and marketing of its products; iPhones, Mac books, and iPads as well as other types of electronic gadgets. Apple Inc. has made a notable impact when it comes to market sustenance, and it is recognized for its production of high-quality electronic products, mainly smartphones (Benson, 2020). The reason behind their great impact is as a result of strong and effective strategies used in manufacturing and marketing, helping the company maintain a high standard in global markets, and it is greatly known for high-quality products.Situation AnalysisThe situation analysis in the marketing plan of a company includes the description of the target market, challenges, the company's competitive differentiators, and competitors. It involves analyzing the company's already existing market and its production situation to come up with a more effective method of filling the gaps representing opportunities and limiting any loopholes the company competitors might apply to perform better.Addressing 4CsCompany analysis: The company's success lies in its ability to satisfy its customers' needsregarding the use of smartphones. The company has invested in good quality and great interfacing ideas and long-lasting hard wares for the products. With time, this has translated to the company's expensive price, making huge profits. Despite the high prices, Apple still sells more than other companies in the technological field, and its products are marketed around the world. The company's strategy lies in finding unique ways of quenching the needs of customers' when its privacy of classified and personal information (Benson, 2020). For example, in the
SITUATION ANALYSIS 3Chinese market, which has regarded as challenging for many American based firms to control, Apple Inc. recorded high sales for iPhone in the global markets, with China included. They makeproducts that fit the economic status of most of the individuals in society. Apple Inc. is also reconized for secure products such that the products are user-friendly regarding data encryption, a feature that fulfills most companies' needs.The trend of the company's productivity is an additional strong-hold for its products. Apple Inc. products sell for a noteworthy period before advancing or releasing the next model.