Part_1_of_persuasion_review2[1]

Part_1_of_persuasion_review2[1] - 1 Strategy o Goals...

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1. A strategy is the broader goal or overall purpose for a campaign or movement. The tactics are how one achieves their goal or persuasive effort. How this is accomplished through verbal and non verbal words and symbols combined in a way that argues and accommodates the situational variables such as audience demographics and psychographics. Below is a diagram that shows how strategy and tactics are in relation to the object, motivational, and identification constructs. The tactics are used and crafted in order to identify with the audience to truly motivate them or to be fully persuaded. Rarely can you motivate someone without identifying yourself with them or being able to present your position within the realm of their knowledge and comfort area. Think of it as you are trying to talk a teacher into getting an A instead of a B- in a class. You first know that your strategy is getting the better grade. Your tactics are your words, body language, argument, and knowledge of the situational variables involved. You begin with how you studied so hard, then you explained that you are taking 18 hours, then you go on to say something like, well when you were a student I bet you had one of these kinds of semesters. You sit in front of the teacher with a smile on your face, your hands in your lap, and retain great eye contact. These elements are all apart of your strategy, the way you persuade the teacher are your tactics. Now after that lengthy explanation, remember that when you think of it in terms of the campaign you researched. The goal was __ and they achieved it by posters, fun-runs, or rallies (whatever yours might have been). ( Motivational Construct (Your audience) (Get them to do something or be motivated to do something)) Identification Construct (Being able to do this is the step before you actually motivate) (TACTICS enable you to get to the motivational construct) Strategy: Goals/ purposes Plan of action Tactics: Means of implementation Techniques on how to achieve your goals/ plan Achieved through Rhetoric: Verbal symbols Nonverbal symbols Argument Situational variables {
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Question # 2: A course textbook provides an interesting study of persuasion, as the author(s) attempt to inform/persuade students to accept an approach to the subject matter involved. For SPCH 3334, Persuasion, you engaged three texts. Briefly discuss each as a persuasive effort. Then, specify which one was the most effective for you & why . Pratkanis & Aronson – Age of Propaganda 2 men clearly tired of or fascinated by the abundance of propaganda& increased mass media sensationalism Discusses how media & individuals manipulate us Authors explained many tactics & gave several real life examples to apply them Also told how we can prepare/protect ourselves from these efforts Uses historical fact, yet examples are up to date Also tells how we can use them, with caution(effective, honest communicator) Warns of uses & abuses Does not use difficult to understand language 4 stratagems provided nice, easy to follow framework
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