Unformatted text preview: 3. What is a Database Management System (DBMS). What DBMS package have you used in this class? It’s a set of programs that provide users with tools to add, delete, access, and analyze data stored in one location. Maintains security, and can recover information if the systems fail. We use Access 4. What is a data warehouse? A storage area of historical data to support decision making within the organization. They facilitate analytical processing activities. 5. What is data mining? Give an example of data mining that Lands End might do that is not from the book or the example given in the Lands End movie. Data mining – searches for valuable business information by predicting trends and behaviors and identifying previously unknown patterns. Example: predicting which customers will respond to a mailing or buy a particular product...
View Full Document
- Spring '08
- Database management system, Lands End