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Ebony WilsonProfessor RaoCase Write-upSeptember 20, 20201.The retail grocery industry can be very tricky, due to the fact that majority of groceries sold are perishable vendors hold a lot of risk. There is an extreme amount of rivalry in the industry between big companies and local chains, and for the most part they all carry similar products. Instead of shopping at brick and mortar stores consumers can choose to grocery shop online or even at a local farmers market for certain products. Recently customers have been preferring organic and relatively healthy food chooses which helps Trader Joe’s stand out. Table 1 shows that organic and specialty foods are more profitable than others and since Trader Joe’s has their own distinct brand similar toWhole Foods that decreases the competition between them and stores like Walmart or Kroger. The key success factors for competing in the retail grocery industry are to have