Netflix in 2011.pptx - Netflix in 2011 The rough September...

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Netflix in 2011
The rough September of 2011Troubled waters in JulyIn July 2011 Netflix announced that it would start charging separately for its streaming video service and its DVD service—and that each service would cost $7.99 a month.Formerly streaming service was a $2 add-on.60% increase in for a combo of DVD and streaming service.Company decided to split DVD-by-mail into a separate business named Qwikster, and online streaming business would retain the Netflix name.
In Netflix’s DefenceStreaming and DVD-by mail service were two different businesses, with different cist structures and benefits that needed to be marked differently.Each business needed to be able to grow and operate differently.Companies rarely die from moving too fast, and they frequently die from moving too

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