Exam 2 - Contents Chapter 5 Quiz 3 Quiz 6 149 Addition 181 Chapter 1 What is Marketing 181 Chapter 2 MIS Marketing Research Consumer Behavior 183 C

Exam 2 - Contents Chapter 5 Quiz 3 Quiz 6 149 Addition 181...

  • University of Toledo
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Unformatted text preview: Contents Chapter 5 Quiz ................................................................................................................................................................................................. 3 Quiz 6 ........................................................................................................................................................................................................... 149 Addition........................................................................................................................................................................................................ 181 Chapter 1 – What is Marketing ........................................................................................................................................................... 181 Chapter 2 – MIS, Marketing Research & Consumer Behavior ................................................................................................ 183 Chapter 3 - Segmentation .................................................................................................................................................................... 184 Steps in market targeting .................................................................................................................................................................... 184 Chapter 5 – Marketing of Services .................................................................................................................................................... 185 Chapter 6 – The Product ...................................................................................................................................................................... 186 Chapter 8 – Distribution and Logistics ........................................................................................................................................... 187 Chapter 13 – ethical behavior in business .................................................................................................................................... 201 GENERAL CONCEPT QUESTIONS ....................................................................................................................................................... 202 Multiple Choice ........................................................................................................................................................................................... 202 Quiz 7 ........................................................................................................................................................................................................... 260 Quiz 8 ........................................................................................................................................................................................................... 517 Final exam 2 ................................................................................................................................................................................................. 866 2006 MKT Assignments 1 -6 ....................................................................................................................................................................... 868 Chapter 1 – Defining Marketing for the Twenty-First Century ................................................................................................................ 872 b.) entrepreneurial (moderate) p. 4 ............................................................................................................................................... 873 e.) all of the above (difficult) pp. 4 -5.............................................................................................................................................. 874 a.) nursing home care (moderate) p. 5 .......................................................................................................................................... 874 c.) who their market is (moderate) pp. 6 .................................................................................................................................. 875 b.) metamarket (moderate) p. 7 ..................................................................................................................................................... 875 c.) brand image (moderate) p. 8 ..................................................................................................................................................... 876 a.) relationship (moderate) p. 9 ................................................................................................................................................ 877 a.) Communication (moderate) p. 10 ........................................................................................................................................ 878 46. a.) Which of the following is not true? .......................................................................................................................................... 878 Marketing mix (moderate) p. 11 ........................................................................................................................................... 879 d.) marketing mix (difficult) p. 11 ................................................................................................................................................... 879 a.) production (moderate) p. 12 ..................................................................................................................................................... 879 a.) production (mode rate) p. 12 ..................................................................................................................................................... 880 b.) creative (moderate) p. 14 ..................................................................................................................................................... 881 c.) myopic .................................................................................................................................................................................... 881 e.) resistance to the marketing orientation (difficult) p. 15 ..................................................................................................... 882 e.) cause-related marketing (moderate) p. 17 ............................................................................................................................... 883 d.) outsourcing (moderate) p. 18 .................................................................................................................................................... 883 Chapter 2— Adapting Marketing to the New Economy ............................................................................................................................ 886 Chapter 3 – Building Customer Satisfaction, Value, and Retention ......................................................................................................... 903 e.) to retain all or most of its customers ........................................................................................................................................ 905 a.) a competitor (moderate) p. 41 ............................................................................................................................................. 905 d.) Customer satisfaction (moderate) p. 40 ................................................................................................................................... 906 a.) human resource management (moderate) p. 43, Figure 3 -3 .................................................................................................. 907 a.) a primary activity (moderate) p. 43, Figure 3 -3 ....................................................................................................................... 907 e.) a support activity (moderate) p. 43, Figure 3 -3 ................................................................................................................... 907 benchmarking (moderate) p. 44 ............................................................................................................................................... 907 a.) b.) value-delivery network (difficult) p. 44 ................................................................................................................................ 908 c.) value proposition (difficult) p. 40 ......................................................................................................................................... 908 Prepared by: Derek Tai 1 of 1161 10/17/2010 a.) Customer lifetime value (difficult) p. 45 ............................................................................................................................... 909 d.) $2,100,000 (moderate) p. 45 ..................................................................................................................................................... 909 e.) $420,000,000 .............................................................................................................................................................................. 909 c.) $21,000 (moderate) p. 45 ...................................................................................................................................................... 909 a.) customer satisfaction (moderate) p. 45 ............................................................................................................................... 909 a.) erecting high switching barriers (moderate) p. 46 ................................................................................................................... 910 b.) basic (moderate) p. 48 ............................................................................................................................................................... 911 a.) reactive (moderate) p. 48 .......................................................................................................................................................... 911 a.) accountable (moderate) p. 48 ................................................................................................................................................... 911 e.) proactive (moderate) p. 49 ........................................................................................................................................................ 912 d.) partnership (moderate) p. 49 .................................................................................................................................................... 912 a.) Frequency programs (moderate) p. 49................................................................................................................................. 912 e.) conformance quality (moderate) p. 53 ................................................................................................................................ 913 c.) performance quality (moderate) p. 53 ................................................................................................................................. 913 Chapter 4— Winning Markets Through Strategic Planning, ..................................................................................................................... 917 Chapter 5 – U nderstanding Markets, Market Demand, ............................................................................................................................ 931 e.) purchasing information from outside suppliers ....................................................................................................................... 933 b.) marketing research (moderate) p. 89 ....................................................................................................................................... 933 e.) using an online information service such as the Internet (moderate) p. 89 .......................................................................... 933 e.) How should respondents be chosen? .................................................................................................................................. 934 c.) defining the problem (difficult) p. 89 ........................................................................................................................................ 934 a.) exploratory (moderate) p. 90 .................................................................................................................................................... 934 d.) Secondary (moderate) p. 90 ...................................................................................................................................................... 935 e.) behavioral (moderate) p. 91 ...................................................................................................................................................... 936 d.) experimental (difficult) p. 91 ..................................................................................................................................................... 936 a.) mail (moderate) p. 93 ................................................................................................................................................................ 937 c.) telephone (moderate) p. 93 ...................................................................................................................................................... 937 c.) information collection (moderate) p. 92 .................................................................................................................................. 938 b.) the market-buildup method (moderate) p. 97......................................................................................................................... 939 d.) focus group research involving people who have experienced recent bereavement (moderate) pp. 90 -91 ...................... 943 a.) observational (moderate) p. 90 ................................................................................................................................................. 943 Chapter 6 – Analyzing Consumer Markets and Buyer Behavior ............................................................................................................ 945 b.) consumers’ stated needs and wants may not reflect how they act (difficult) p. 112 .......................................................... 946 d.) cultural (moderate) p. 112 .................................................................................................................................................... 946 b.) subcultures (moderate) p. 113.............................................................................................................................................. 947 b.) Reference groups ................................................................................................................................................................... 947 b.) reference group (moderate) p. 113 ...................................................................................................................................... 947 a.) family (moderate) pp. 114 -115 ................................................................................................................................................. 948 e.) celebrities ................................................................................................................................................................................... 948 e.) working class (moderate) p. 114 ........................................................................................................................................... 949 c.) upper middle (difficult) p. 114 .............................................................................................................................................. 949 d.) Lifestyle (moderate) p. 116 ........................................................................................................................................................ 950 d.) lifestyle (moderate) p. 116 ........................................................................................................................................................ 950 a.) ideal self-concept (difficult) p. 117 ....................................................................................................................................... 950 b.) perception (moderate) p. 118 ............................................................................................................................................... 952 Prepared by: Derek Tai 2 of 1161 10/17/2010 a.) selective attention (moderate) p. 118 .................................................................................................................................. 952 e.) selective distortion (moderate) p. 118 ................................................................................................................................. 952 d.) selective retention (moderate) p. 118 ...................................................................................................................................... 953 e.) belief (moderate) p. 119 ........................................................................................................................................................ 953 b.) influencers and users (moderate) p. 120 ............................................................................................................................. 953 b.) complex-buying (moderate) p. 120 ..................................................................................................................................... 954 a.) habitual buying (moderate) pp. 120 -121 ............................................................................................................................. 954 d.) variety-seeking buying (moderate) p. 121 ................................................................................................................................ 955 e.) recognition of the need or problem (moderate) p. 122 ...................................................................................................... 955 b.) commercial (moderate) p. 122 ............................................................................................................................................. 955 b.) consideration (moderate) p. 123............................................................................................................................................... 956 Chapter 7 – Analyzing Business Markets and Buyer Behavior ................................................................................................................ 960 c.) derived (moderate) pp. 134 -135 ............................................................................................................................................... 963 d.) A comprehensive bid proposal might take as much as a few days to prepare and “weigh in” at a few dozen pages. .. 963 b.) tend to be geographically concentrated with over 1/2 of them in seven states (difficult) pp. 134 -135 ........................ 964 a.) low budgets and a captive clientele (moderate) p. 133 ...................................................................................................... 965 a.) straight rebuy (easy) p. 136 ................................................................................................................................................... 965 a.) straight rebuy (easy) p. 136 ..................................................................................
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  • Fall '08
  • SULLINGER
  • Business, Marketing, ........., Derek Tai

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