Syllabus_ADV_305_Spring_2012 - ADVERTISING 305:...

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ADVERTISING 305: FUNDAMENTALS OF ADVERTISING Syllabus Spring 2012 Tuesday –Thursday (6:30 to 8:00pm) CMA A2.320 INSTRUCTOR: Vinnie Cicchirillo, PhD Assistant Professor Office: CMA 7.134 Office Hours: Tuesday & Thursday (1pm to 3pm) or by appointment. Email: Phone: 512-471-2469 GRADUATE ASSISTANT: Jason Flowers, MA Office: UA9 4.116 Office Hours: Monday (1pm to 3pm) & Thursday (3:30pm – 5:30pm) Email: REQUIRED READING : Arens, W. F., Weigold, M. F., & Arens, C. Contemporary Advertising & Integrated Marketing Communications (13 th ed.). New York, NY: McGraw Hill. GOALS : - This course is intended to educate students about the role of advertising in society. We will cover the past, present, and future of advertising in America. Topics covered will involve advertising management, production, planning, different media venues and advantages and disadvantages of each, etc… Students should be able to walk away from this course with a basic understanding of advertising concepts. GRADING : - Exam #1 60pts - Exam #2 60pts - Exam #3 60pts - Advertisement Analysis (2 x 10pts each) 20pts - In-class activities 10pts - Total Points 210pts
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2 GRADE BREAK DOWN: 210 – 197 pts A 100%-94% 196 – 188 pts A- 93%-90% 187 – 182 pts B+ 89%-87% 181 – 176 pts B 86%-84% 175 – 167 pts B- 83%-80% 166 – 161 pts C+ 79%-77% 160 – 155 pts C 76%-74% 154 – 146 pts C- 73%-70% 145 – 140 pts D+ 69%-67% 139 – 134 pts D 66%-64% 133 – 125 pts D- 63%-60% 124 pts – or lower F 59% & below ASSIGNMENTS : Exams: Over the course of the semester there will be 3 multiple choice exams testing your knowledge on the material covered in class. The exams are not cumulative. In most instances, I
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