BBA410 2014 semester 1 Final exam.pdf - SCHOOL OF BUSINESS...

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1 SCHOOL OF BUSINESS, ECONOMICS AND MANAGEMENT BBA 410 - STRATEGIC MANAGEMENT END OF SEMESTER FINAL EXAMINATION FRIDAY 15 TH DECEMBER, 2017 14:00 17:00 HOURS Time allowed: 3 HOURS INSTRUCTIONS TO CANDIDATES: 1. Read the instructions very carefully. 2. Check that you have the correct examination paper in front of you. 3. Answer question ONE (1) in SECTION A and ANY THREE (3) questions from SECTION B. 4. All questions must be answered in the answer booklet provided only. 5. Write down the number of questions that you have answered on the cover of the examination answer booklet. 6. Begin each question on a new page. 7. Non-programmable calculators are allowed. 8. No other books, files or mechanical / electronic aids are permitted. 9. There shall be NO communication among students during the examination. Any students caught doing this will be disqualified. DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO.
2 SECTION A QUESTION ONE (Compulsory) Case study: The consolidating steel industry For a long time, the steel industry was seen as a static and unprofitable one. Producers were nationally based, often state owned and frequently unprofitable between the late 1990s and 2003, more than 50 independent steel producers went into bankruptcy in the USA. The twenty-first century has seen a revolution. For example, during 2006, Mittal Steel paid $35bn (£19.6bn; A28bn) to buy European steel giant Arcelor, creating the world’s largest steel company. The following year, Indian conglomerate Tata bought Anglo-Dutch steel company Corus for $13bn. These high prices indicated considerable confidence in being able to turn the industry round. In the last 10 years, two powerful groups have entered world steel markets. First, after a

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