Video Response ActivityAfter watching both videos above, explain the importance of understanding intercultural communication. Identify the role that context plays in communication, and include references to high-context and low-context cultures.Intercultural communication represents the exchange of information across different cultures andsocial groups, including individuals with different religious, social, ethnic, and educational backgrounds. This is important because it helps to understand the differences in how people froma variety of cultures act, communicate and perceive the world around them.The videos show the difference between countries regarding low/high context. Context plays an important role in communication because it involves the evaluation of information that will influence the probability of success regarding the communication process. The context helps establish meaning and can influence what is said and how it is said. Some types of context are physical, cultural, social-psychological, and temporal.