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Unformatted text preview: lisco, 45140, México. ITESM prohibits any form of reproduction, storage or
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Centro Internacional de Casos
Tecnológico de Monterrey Revision date: May 3th, 2007
Last revision: May 4th, 2007 Promotion of Female Executive: An Executive’s Tough Decision C16-13-001 50
0 (in hundreds of
thousands) men women Figure 1. Number of Executives (by gender) in Mexico
At MoCorp, no woman had ever occupied an executive level position. The company had
five medium size manufacturing plants in Mexico: Queretaro, Puebla, Saltillo (Coahuila),
and Leon (Guanajuato). The new plant in Hermosillo, Sonora would be the fifth plant. In
the company management structure, each plant director reported directly to Esteban, the
administrative General Manager. Esteban was one of three general managers at MoCorp,
who each had a separate function: administration, sales, and finance. Each general manager
reported directly to the CEO, Matt Montoya, who was responsible to the board of directors:
12 board members of which none was female. In total, then, MoCorp had 12 board
members, a CEO, three general managers, and nine other managers, 4 of whom were
Esteban´s plant managers and 5 of whom belonged to eit...
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