Unformatted text preview: her sales or finance. Thus, of
MoCorp´s 25 executives and board members, none were female. MoCorp CEO
(Esteben) Plant: . Qro Plant:
Leon Sales Gen.
Hillo? manager manager Finance
manager manager manager Figure 2. Board of Directors (MoCorp) 2 C16-13-001 Promotion of Female Executive: An Executive’s Tough Decision Esteban realized the decision of who was to be the new Hermosillo, Sonora plant manager
would be an important one for several reasons. First, as the CEO pointed out, it was
important for MoCorp to have its first female executive. Second, it was important for the
company and Esteban personally, that the new Hermosillo plant to do well since it was the
first plant outside of the central region of Mexico. Hermosillo was in the northwest border
country of Mexico and had a reputation for dedicated, but sexist, male workers. A friend of
Esteban´s had a business in Hermosillo and he had visited him often: Hermosillo seemed to
be very traditional and conservative, even by traditional central Mexican...
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This note was uploaded on 04/27/2012 for the course X x taught by Professor X during the Spring '12 term at ITESM.
- Spring '12