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Unformatted text preview: ing the nature of business. In GE s
1981 report to shareholder s Welch added three basic ideas for his new attitudinal positioning: reality,
excellence and ownership of ideas.
Jack Welch presided as CEO of GE for over two decades and in that time transformed the company from
a large bureaucratic organization to a lean and powerful enterprise with its presence in all new emerging
technologies and markets.
The CEO of Yokugawa, GE s Japanese partner in Medical systems, quite aptly compared Jack Welch s
new age to a bullet train. He implied if you want to increase the speed of a bullet train by 10 mph, you
add a little horsepower, but when you want it to go from 150 mph to 300 mph the scenarios changes.
One has to decide whether to change the engine, the suspension system or even widen or readjust the
rail tracks. This is what Jack Welch did at GE.
Jack Welch: The transformational leader
Political sociologist James Mcgregor Burns provided a definition of a transformational leader in his book
Leadership (1978). According to him, transformational leadership refers to the process whereby an
individual engages with others and creates a connection that raises the level of motivation and morality
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This note was uploaded on 05/06/2012 for the course MANAGEMENT 712 taught by Professor Robin during the Winter '11 term at Rochester.
- Winter '11