Course Hero Logo

MKT 346 Final.docx - 1.) Although I do not think much...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 3 out of 10 pages.

1.)Although I do not think much improvement is needed, I would make sure to create blocksfor separate sections of this questionnaire so that the respondent does not see all the questions at once. My first section would be the instructions in bold lettering, the next is screen questions, following are the main survey questions, after that is the demographic section and lastly is the closing. The questionnaire would begin with clear instructions of what the respondent is to do and what is expected of them. Included will be an explanation of why the data is being collected and how and who is collecting it. Lastly, I will make sure to include the incentive of the Starbucks card being offered. The next block will be labeled as screening questions to ensure thateach respondent is a good candidate. The fact that each respondent chosen is going into the mall is already showing that they are a good candidate but I would ask a question about how often they retail shop and how often they attend the mall. My next block will be labeled as the main survey questions that include Q1A. – all parts of Q2. I think this was done well because keeping the questions to a minimum allows the respondent to spend more time on those but there might be an issue with respondents indicating the level of importance because this varies by person so it is hard to get an accurate value so it might be better to give ranges of amounts. The following block will be labeled as demographic questions and included Q3-Q6 in the data. The question asking about gender should be created by a nominal scale as this scale is useful for when only two options are given. As for the age and income questions, using an ordinal scale is best because it allows the researches to compute frequency counts and percentages and find the mode and median. Finally, the last blocked labeled as the closing would include me thanking the respondent and debriefing the respondent with more information as to how it will be used so that they see how their contribution will be used for management decisions. The time frame chosen
for this survey research was cross-sectional which makes perfect sense considering it can help managers seek information to solve a particular problem or develop a marketing strategy by providing a snapshot of the subject being studied at a particular time. An accurate sample was

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 10 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
icantremember
Tags
Statistical hypothesis testing, researcher

Newly uploaded documents

Show More

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture