CAS_175_Midterm_Study_Guide - Be able to define and explain...

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Be able to define and explain the significance of the following terms/events/people: Propaganda vs. Persuasion Propaganda is a form of communication that attempts to achieve a response that furthers the desired intent of the propagandist. Propaganda , in the most neutral sense, means to disseminate or promote particular ideas. When the use of propaganda emphasizes purpose, the term is associated with control and is regarded as a deliberate attempt to alter or maintain a balance of power that is advantageous to the propagandist. Propaganda is deliberate, systematic, and shapes perceptions Persuasion is interactive(transactional) and attempts to satisfy the needs of both persuader and persuadee. A persuasive message has a point of view or desired behavior for the recipient to adopt in a voluntary fashion. Persuasion attempts to evoke a specific change in the attitudes or behaviors of an audience. The change sought is a specific response from the audience. 3 different types of responses are possible through persuasive communication shaping,response reinforcing, response changing White/Gray/Black Propaganda White propaganda- comes from a source that is identified correctly, and the information in the message tends to be accurate. This is what one hears on Radio Moscow and VOA during peacetime. Although what listeners hear is reasonably close to the truth, it is presented in a manner that attempts to convince the audience that the sender is the “good guy” with the best ideas and political ideology. White propaganda attempts to build credibility with the audience, for this could have usefulness at some point in the future Gray Propaganda- is used to embarrass an enemy or competitor. It is information of questionable origin that is never sourced and whose accuracy is doubtful. Black Propaganda- Black propaganda is when the source is concealed or credited to a false authority and spreads lies, fabrications, and deceptions. Black propaganda includes all types of creative deceit, and this type of propaganda gets the most attention when it is revealed. Integrative vs. Agitative Propaganda Agitative- attempts to rouse an audience to certain ends and usually resulting in significant change.
Integrative- a ttempts to render an audience passive, accepting, and non-challenging New Audience/Mass Audience The introduction of new forms of communication created a new historical phenomenon—the mass audience. For the first time in history, the means now existed to disseminate information to large, heterogeneous groups of people within a relatively short period of time.

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