- International taste perception.
- Numerous shapes and size and flavor
- Aggressive brand backing by Pepsi Co.
- Very popular brand and available in many
- Excellent distribution and availability across
- Good branding and visibility due to
marketing through TVCs and print ads
- High quality product and attractive long-
- Perception of allegedly being unhealthy
food on account of negative press and
- Limited target market reduces scope for
volume sales as it has less popularity in