Spring-2020-Mkt465.4-Final-Report_VESTITO.pdf - MKT465.04...

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MKT465.04 Report On FAST FASHION RENTAL SERVICE IN BANGLADESH Submitted to: Name: Sherina Idrish Senior Lecturer, Department of Marketing & International Business North South University. Submitted by: SL NAME ID 38 Wakil Ahmad Chowdhury 1713146630 10 Rashik Riz 1521121030 11 H.M. Towsif 1530700630 17 AL Shahriere Alam 1612448030 02 Mohammad Safayutul Alam 1410215030 12 Dhruba Deb Nath 1610837030 22 Tonmoy Sarkar 1620178030 39 Arpita Roy 1721422030 21 Sk Sifat Arafeen 1620116030 Date of Submission: 27 th April, 2020.
2 | P a g e Sr Number Name ID Contribution/ Topics (written/done for the report) 38 Wakil Ahmad Chowdhury 1713146630 Part 1. Target Market Profile (primary and secondary) Part 2. Expro 2- Price Justification Expro 4: Placement Justification Part 3. Leveraging Brand Associations 3.1 Secondary Associations 3.3 Brand Growth strategies Extension Option (2) 10 Rashik Riz 1521121030 Part 1 Q1 (Consumer Table - Psychographic) Part 1 - Q4 (Brand resonance & ExPros) Part 2 Q3 Promotion (Objective Table, Media Mix, Source/Faces of PR & Webis., Referral Marketing, Webisodes, PR/Publicities, Support Media, Budget, Measure) Part 3- Q6 (Event Marketing Association), Q9 (Extension option 1) 11 H.M. Towsif 1530700630 Part 1: question 2. brand elements Part 2: expro 1. loyalty program Part 2: expro 5. physical evidence (delivery man, in store design) Part 3: question 8. brand hierarchy (brand width, length chart,) 17 AL Shahriere Alam 1612448030 Part 2 Expro 2 (Pricing) Part 3- Q8 (Brand Hierarchy, Labeling) 02 Mohammad Safayutul Alam 1410215030 Part 2: Target audience profile % SMART objective, brief story of ad, Sales promotion campaign Part 3: Q9, Proposed extension #2 12 Dhruba Deb Nath 1610837030 Part 1 Brand Mantra Part 2 - Expo 5(Website creating & editing) Part 3 - ques- 8- Brand Hierarchy 22 Tonmoy Sarkar 1620178030 Part 1: #3 (Straddle positioning: POPs, PODs and justification PODs) Part 2: Expro 3: Promotion (Digital Marketing: awareness ads, YouTube in-stream (storyboard) ad, Instagram, Facebook, Celebrity Endorsements (Internet media), Source of Digital Marketing, Snapchat, Contextual ads (online banner), SEO, SEM, Affiliate marketing, Interactive static ad. Part 2: Expro 5 (Facebook page and sample app design) Compile. 39 Arpita Roy 1721422030 Expro #1 Product, Expro #5 Physical evidence 21 Sk Sifat Arafeen 1620116030 Q4: Part 2, Expro #1 Product Expro 5 Physical evidence (Website develop)