Course Outline S1_2011 MARK1012


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Unformatted text preview: ination (End of semester) 35% Individual 1, 2, 4 to 6 2 hours Formal UNSW Exam period From time to time, additional tasks may be assigned to you. These are aimed to allow you to develop skills in certain areas before having to submit your work for formal assessment or marking. These tasks, which will not attract a mark, are just as important for your learning. 4.2.1 Tutorial Activities Marketing Fundamentals - MARK1012 S1 2011 Page In week 2 in your tutorial, you will be divided into five groups (with five/four students in each group). You must be present on that day; if you are absent you will be randomly allocated into one of the groups. Cross‐tutorial groups will NOT be permitted; i.e., you 7 The various components of the assessment scheme will ensure that you gain adequate knowledge about marketing concepts/theories; enhance your critical analysis skills and problem solving abilities; and develop communication skills. You need to actively participate throughout. While you would be encouraged to speak within the tutorial group, you will often be asked questions even in the formal lecture. These will help you improve your presentation and public speaking skills. are NOT permitted to form groups across different tutorials. Also note that there will be no changes to groups at any point, or for any reason whatsoever, after Week 3. In your group, you will be required to: (i) Present a topic‐related case study assigned to your group in the class (20/25 minutes): develop a two‐page referenced case summary; and submit a copy of the presentation (i.e., overheads used) to your tutor. Please note that every group member will have to speak during presentations and discussions. (ii) Lead the class discussion (in a separate week): briefly review any difficult topic‐related issues or concepts; and then open up opportunities for the class to actively join in a discussion of the discussion questions. A single page summary to be handed to the tutor. For further details about (i) and (ii), see the Course Outline: Table 10.1, Tutorial Activities. The tutorial is NOT a mini‐lecture; it is a time for clarification, practice, interaction and reflection. Your tutor is a guide and mentor who will facilitate your learning. It is worth noting that class involvement is an important aim of these tutorials. Please note that you may be given a letter grade (e.g., DN, HD, CR PS, FL), not a numerical mark for some of the activities undertaken during the semester. However, your overall tutorial mark given at the end of session will convert the letter grades into marks and normalize them across different tutorials. Your overall tutorial grade will reflect the group grade for the case, your overall contribution to the case presentation as reflected by peer evaluation; effort in leading the discussion; individual effort in any informal assessment tasks; participation in tutorial discussions in general as well as tutor observation of other aspects of class participation. This means that NOT EVERYONE in the group will receive the same mark. Co‐operation...
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