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Marketing fundamentals mark1012 s1 2011 83

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Unformatted text preview: tion regarding policies, penalties and ways to avoid plagiarism see: http://www.asb.unsw.edu.au/learningandteaching/studentservices/resources/Pages/referencingan dplagiarism.aspx To learn more about the correct referencing procedure refer to ASB Harvard Referencing Guide (Updated) at: http://www.asb.unsw.edu.au/learningandteaching/Documents/Harvardreferenceguide.pdf Marketing Fundamentals - MARK1012 S1 2011 Page 12 6. COURSE RESOURCES Prescribed text book (includes tutorial cases for general discussion): Kotler P., Adam S., Denize, S. and Armstrong G. (2009) Principles of Marketing, 4th Edition, Sydney, Pearson/Prentice Hall. Additional / alternative readings: Pride W., Rundle‐Thiele S., Waller D., Elliott G., Paladino A., Ferrell O. (2007) Marketing: Asia‐ Pacific Edition, John Wiley & Sons, Brisbane. Recommended Internet sites: On the Pearson website: www.mymarketinglab Student access code: CDSCDCN‐215751 www.library.unsw.edu.au (look at linked databases for relevant information) Journals/periodicals: NEWSPAPERS/MAGAZINES Business Review Weekly (BRW) Australian Financial Review The Australian (Marketing Section) Sydney Morning Herald (Business Section) B&T Magazine Marketing Management Advertising News Advertising Age ACADEMIC JOURNALS Harvard Business Review Journal of Consumer Research Journal of Advertising Research Journal of Marketing Management European Journal of Marketing Page 13 Journal of Marketing Australian Marketing Researcher Journal of Advertising Journal of Retailing Marketing Management Australian Journal of Management Marketing Fundamentals - MARK1012 S1 2011 7. COURSE EVALUATION AND DEVELOPMENT The School of Marketing has always been particularly keen to obtain feedback from students about this gateway course of the School. Each session the School implements the UNSW Course and Teaching Evaluation and Improvement (CATEI) process. You are required to complete a couple of feedback forms that are made available to you towards the end of the semester. Historically, MARK1012 has been rated well. One of the reasons for this is the fact that it is constantly revised and updated based on student feedback and evaluation. Hence, your feedback is important and I will remind you towards the end of the session to complete the CATEI forms and have your say. 8. STUDENT RESPONSIBILITIES AND CONDUCT 8.1 Workload The rule of thumb is that you will spend at least ten hours (10 hrs) per week for this course. This time should be made upof attending lectures and tutorials, reading, research, working on exercises, and problem solving. However, in periods when you need to prepare case studies, complete assignments or prepare for examinations, the workload may increase. Each student has a unique style of and approach to learning. The overriding need is for you to plan, and do your study and work early. Last minute effort and cramming is not very useful in marketing subjects as there is significant ongoing group and project work. It is important to note that over‐commitment...
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