Course Outline S1_2011 MARK1012


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Unformatted text preview: uizzes and collaborative activities such as group work and presentations will help you integrate, synthesize, apply and present materials that you learn in the course. In short, tutorials will enable you to learn better. To maximize learning, you are expected to have read the prescribed material (e.g. text chapters), prior to attending lectures and tutorials, and to have made note of any questions and any examples from the media or your own experience that you can bring up in for discussion. Remember that textbooks only provide the basic framework and give a good sound start for you further reading. So you need to read widely to supplement and update the text material. The assessment scheme has been designed to support your active involvement in this subject. You are expected to complete a group project that links to the theoretical material introduced in lectures. You are required to build your knowledge through application of the principles you have learnt in this course. There is also ongoing tutorial group work; remember, you will NOT be able to just ‘last‐minute’ cram for this subject! 4. LEARNING ASSESSMENT 4.1 Formal Requirements In order to pass this course, you need to achieve a composite mark (i.e., sum of marks in ALL assessment components) of at least 50. However, take note of the following: You must attend at least 80% of all lectures and tutorials (as per university regulations) and actively participate in tutorials; You must perform satisfactorily in the continuous assessment components, i.e., quizzes, class participation, and case presentation and your major project; and most importantly, You must pass the final examination, i.e., obtain at least 50% (i.e., 17.5 out of 35) in the Final Exam component. This is very important: if you have a composite score of 50 or more, but your score in the ‘Final Exam’ component is less than 50% (less that 17.5 out of 35) a UF grade (Unsatisfactory Failure) will be awarded to you. 4.2 Assessment Details Marketing Fundamentals - MARK1012 S1 2011 Page Table 4.2 (next page) presents the formal assessment scheme for MARK1012. The table gives details of the various assessment components or tasks; how each task addresses the various learning outcomes (SLOs); their links to the ASB graduate attributes and explains how each assessment will be judged. 6 Table 4.2 MARK 1012 ‐ The Assessment Scheme Group Case Presentation General participation in tutorials (No. of words/Time) Length Graduate Attribute assessed ASSESSMENT TASKS Type of task Weight of each task ASB Scheduled/ Due Date 5% 5% Group Individual 1 to 6 600 words/ 20 minutes 1, 2, 4 to 6 Three quizzes 25% Individual 1, 2, 4 to 6 3 x 30 = 90 minutes Tutorial 3, 6, 10 Major Project 25% (5% + 20%) Group 1 ‐3, & 5 Stage 1: 1500 words (20% of 25%) Tutorial 5 Apr 4 – Apr 8 (2 stage submission) Stage 2: 3000 words Tutorial 4, 5, 8, 9, 10 Throughout the course (80% of 25%) Research Participation 5% Individual 1, 4 N/A to be advised Final Exam...
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