Appendix A - Appendix A Student 1 According to Arthur R Kydd CEO of St Croix Venture Partners what sets a potential successful idea product or

Appendix A - Appendix A Student 1 According to Arthur R...

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Appendix AStudent: ___________________________________________________________________________1.According to Arthur R. Kydd, CEO of St. Croix Venture Partners, what sets a potential successful idea, product, or technology apart from all the rest is __________ and _________. A. time; moneyB. markets; marketingC. creativity; hard workD. originality; financial backingE. a good team; hard work2.Arthur R. Kydd, CEO of St. Croix Venture Partners, receives 200 to 300 requests for venture capital or seed money each year and only selects two or three to invest in. He believes if you have a real product with a distinctive point of difference that satisfies the needs of customers, you may have a winner. The way to demonstrate this to him is to A. create a prototype and testing it in the real world.B. develop a well-written marketing or business plan.C. submit a quality résumé that demonstrates past success.D. make a list of all the other ideas you have, including this one.E. ask for an informal interview. 3.Which of the following statements about marketing plans is most accurate? A. A marketing plan has little or no value unless it projects plans at least five years into the future.B. In truth, no single "generic" marketing plan can apply to all organizations or all situations.C. It is important to use the exact marketing plan format regardless of the product or industry.D. E. Although sales figures will vary greatly, the marketing plan for a small family-owned food store will be almost identical to the marketing plan of a large supermarket chain, if written correctly.Although the target audience and purpose affect the design of a marketing plan, the type of industry plays a relatively small, if any, role in its design. 4.The format for a marketing plan for an organization depends on the following: (1) the target audience and purpose; (2) the kind and complexity of the organization; and (3) _________. 5.The format for a marketing plan for an organization depends on the following: (1) ___________; (2) the kind and complexity of the organization; and (3) the industry. 6.The format for a marketing plan for an organization depends on the following: (1) the target audience and purpose; (2) ___________; and (3) the industry.
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7.Elements in a marketing plan depend on who the audience is and what its purpose is. For example, the marketing plan for an internal audience would _________. A. be informally writtenB. contain specific financial detailsC. point the direction for future marketing activitiesD. explain organization and structureE. provide biographical information of key players 8. Elements in a marketing plan depend on who the audience is and what the purpose is. For example, the marketing plan for an external audience would _________.
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