ch03 - ch03 Student 1 Today the GPS revolution is making the entire marketplace for consumers and marketers A efficiency-based B market-based C

ch03 - ch03 Student 1 Today the GPS revolution is making...

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ch03Student: ___________________________________________________________________________1.Today, the GPS revolution is making the entire marketplace __________ for consumers and marketers. A. efficiency-basedB. market-basedC. time-basedD. location-basedE. financially-based2.The technology behind the GPS is the use of __________ to triangulate location, speed, direction, and time. 3.Which of the following statements regarding GPS is most accurate? 4.There were four changes in the marketing environment that caused GPS revolution: (1) ___________; (2) Regulatory changes allowed cell phone frequencies and former military technologies available for commercial use; (3) Companies such as Garmin created new products and services; and (4) Consumers became "geo-enthusiasts," using their location information to become more social. 5.There were four changes in the marketing environment that caused the GPS revolution: (1) New technologies such as GPS satellites were developed and became readily available; (2) ___________; (3) Companies such as Garmin created new products and services; and (4) Consumers became "geo-enthusiasts," using their location information to become more social. A. GPS technology became a necessity rather than a luxuryB. profits exceeded costs, resulting in GPS units became cash cowsC. demand exceeded production capabilities so multiple new production facilities were builtD.the telecommunications industry backed a campaign to increase the number of students entering the applied sciencesE.regulatory changes allowed cell phone frequencies and former military technologies available for commercial use
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6.There were four changes in the marketing environment that caused the GPS revolution: (1) New technologies such as GPS satellites were developed and became readily available; (2) Regulatory changes allowed cell phone frequencies and former military technologies available for commercial use; (3)
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  • Fall '07
  • Lepine
  • Management, d., Generation Y, E., United States metropolitan area

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