{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

ch08 - ch08 Student 1 Field of Dreams and Million Dollar...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
ch08 Student: ___________________________________________________________________________ 1. Field of Dreams and Million Dollar Baby are examples of successful movies that could have failed because A. too little money was spent on promotion. B. they were targeting the wrong target market segments. C. there was too little similarity between the original book and the screenplay. D. their original titles did not convey the correct message to their prospective audiences. E. too much time lapsed between their promotions and their releases. 2. Filmmakers want movie titles that use basically the same factors that make a good brand name. They must _________. A. have no legal restrictions B. create a sense of mystery C. use devices such as alliteration or rhyme D. create a sense of familiarity E. be creative 3. Filmmakers want movie titles that use basically the same factors that make a good brand name. They must be _________. A. creative B. familiar C. concise D. alliterative E. easy to remember 4. Filmmakers want movie titles that use basically the same factors that make a good brand name. They must _________. 5. Movie studios use market research to reduce their risk of losses by hiring firms like the National Research Group to conduct test screenings and tracking studies. Often, 300 to 400 prospective moviegoers are recruited to attend a "sneak preview" of a film before its release. After viewing the movie, the audience fills out an exhaustive survey to A. evaluate the quality of directing and producing. B. critique the title, plot, and characters. C. rate the performances of the individual actors and actresses. D. recall specific details of the plot and dialogue. E. compare the final film with the original script. 6. The primary purpose of a "sneak preview" of a film prior to its release is to
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
7. Marketing researchers use tracking studies immediately before an upcoming film's release to 8. After qualifying by having seen at least six movies in the last year, members of tracking studies are asked three key questions, one of which is _________.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern