Reed Super Market Data - Reed Super Market Data Established...

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Reed Super Market Data Established in 1939.Expande d to 25 stores in 1960.By 2010 192 retail stores, two distribution centers, and 21000 employees in 5 states. Started as a lower end retailer. High end in super market business Well-known for its quality Emphasis on Organic food Different from stores because of customer service at registers and elegant displays. Experienced decline in share in Columbus market 25 stores in Metropolitan area Median income of Reed shopper was 12% higher than are household average Competitor’s national brands like Kroger, Safeway, Supervalu. Customer old, affluent,20% have pets. Columbus Market Market was stable Columbus household incomes was $ 52000(11.6% high than state average). Population growth was 11% above than national rate of 9%. Unemployment in 2010 was 8.5 %( national rates was 9.8%) Grocery retailers competition was intense. Lower –priced Top val Mid range galaxy Top range Delfina. 3 whole food markets. 10 discounts stores 5 Wal-Mart super centers $4 target super stores 5 warehouse clubs(3 Costco , 2 Sams club)
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  • Spring '12
  • tim
  • Business, retail stores, Dollar Stores

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