SOC 655 Debate #3 - Sam Dixon Debate#3 Are college athletes in commercialized sports being exploited Yes US News World Report(2002-The Contradictions of

SOC 655 Debate #3 - Sam Dixon Debate#3 Are college athletes...

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Sam Dixon Debate #3 Are college athletes in commercialized sports being exploited? Yes. US News & World Report (2002)-The Contradictions of Big Time College Sports: There was a brief survey of the history of college sports as well as an analysis of the recruitment and use of college student athletes as well as the observation of college sports being a form of big business. 1. College sports are a $4 billion dollar business (p. 143) and the athletes are the ones that generate this cash flow both directly and indirectly (merchandise sales) yet never see any of the revenue in their own pocket. 2. Many of the large profit generating sports are filled with a majority of Black players and their skills are used to create money for the university and other organizations yet they never get to reap the benefits of the scholarships they receive since academics are held to a much lower level. 3. The Coca-Cola Company paid $500 million for the exclusive right to advertise and promote its beverages at 87 championships in 22 sports yet not one athlete that caused for the event to occur in the first place was able to utilize any of that money on a personal level. 4. College football (D1) teams are only able to offer 85 full scholarships while many of the teams consist of many more players than this so those players who are helping to generate the largest amounts of profit are not even receiving the “free education” that so many see as compensation for their service. Taylor Branch-The Shame of College Sports: This was an analysis of the scandals within college sports by the teams/universities themselves as well as by the business side through sponsors and the NCAA. 1. Recruited college athletes are forced to sign for a four year commitment to a university yet the scholarship that they (may) receive for signing this commitment document only guarantees them a scholarship for one year. 2. Former QB for Nebraska still does not have any rights to his appearance in video games years after the conclusion of his career due to the NCAA having these college athletes’ sign of waiver of their rights to anything that has their name etc. that may be sold or profit. 3. The NCAA allows for no representation of the college athletes in any decisions made in regard to the billions of dollars that are generated on account of their own actions. The Path to Success: This was analysis of the myths and realities associated with college or professional sports and the social mobility supposedly associated to these accomplishments. 1. It explains that one of the large barriers or the college student athletes is not only the very small percentage of them who will end up going in some type of professional career but also a major barrier for graduation is that the schools only recruit them for their athletic prowess rather than academic ability so their long term success is never really considered by these educational institutions but rather their short term value to the school is emphasized.
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