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Study Guide_EPM 2020_08(6).PDF - TUTORIAL 8 (WEEK 9):EXPORT...

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Page 9TUTORIAL8(WEEK9):EXPORTMARKETSELECTION:DEFINITIONANDSTRATEGIES(CHAPTER5)CLASS ACTIVITIES:Revise Topic 11Case Study 4.1 (pp.307 - 311)IKEATutorial exercisesLEARNING OUTCOME:Explain the processes for determining what markets to enterDetermining what product(s) are best for what potential market(s)Analyze the Marketing direction for existing productsEvaluating overall market portfolios.Tutorial Exercises:You are required to answer these questions as you may be asked to submit the answers(written/printed) during tutorial:1Explain the difference between a proactive and reactive market selection approaches. Which option
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