Study Guide_EPM 2020_08(2).PDF - TUTORIAL4(WEEK 5):MARKET...

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Page 5TUTORIAL4(WEEK5):MARKETENTRYSTRATEGIES(CHAPTER7)CLASS ACTIVITIES:Revise Topic 4Tutorial exercisesLEARNING OUTCOME:Understand the importance of the mode of entry into a foreign market, and how it affects allaspects of the marketing programExplain the whole channel conceptDescribe alternative entry modesIdentify factors affecting choice of entry modeTutorial Exercises:You are required to answer these questions as you may be asked to submit the answers(written/printed) during tutorial:
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