DIGITAL-MARKETING-MODULE-1-THE-PRINCIPLES-OF-MARKETING-GOALS-AAND-APPROACHES.pdf

This preview shows page 1 - 5 out of 18 pages.

1 |P a g eThe Principles ofMarketingFirst QuarterModule 1:The Principles and Goalsof Marketing
2 |P a g e12The Principles ofMarketingFirst QuarterModule 1:The Principles and Goalsof Marketing
3 |P a g eRepublic of the PhilippinesDepartment of Education------------------------------------------------------------------------------------------------------------------------------------------------------COPYRIGHT NOTICESection 9 of presidential Decree No. 49 provides:“No copyright shall subsist in any work of the Government of the Philippines.However, prior approval of the government agency of the office wherein the work iscreated shall be necessary for exploitation of such work for profit.”This material has been developed through the initiative of the Curriculum ImplementationDivision (CID) of the Department of education- Siquijor Division.It can be reproduced for education purposes and the source must be clearly acknowledged.The material may be modified for the purpose of translation into another language, but the originalwork must be acknowledged. Derivatives of the work including the creation of an edited version,supplementary work, or an enhancement of it are permitted provided that the original work isacknowledged, and the copyright is attributed. No work may be derived from this material forcommercial purposes and profitBorrowed materials (i.e. songs, stories, poems, picture, photos, brand names, trademarks,etc.) included in this module are owned by their respective copyright holders. Every effort has beenexerted to locate and seek permission to use these materials from their respective copyright owners.The publisher and authors do not represent nor claim ownership over them.Published by the Department of EducationOIC- Schools Division Superintendent: Dr. Neri C. OjastroAssistant Schools Division Superintendent: Dr. Edmark Ian L. CabioPrinted in the Philippines by: ____________________Department of Education-Region VII,Central Visayas, Division of SiquijorOffice address: Larena,SiquijorTelephone No.: (035) 377-2034-2038E-mail Address: [email protected]Development Team of the Learning ModuleWriter:FLORENCE EVE C. SALIOTMaster Teacher-1Evaluators:Pelagio R. Caet, Marina Gilsa G. Castillon, Roxanne Mae L. Pal-ing, Rosalie C. Castillon,Jerson R. Tumapon, Caroline D. Cayongcong, Cecil C. Saplot, Sheila Mae Juliana O. VillasManagement Team:Dr. Marlou S. MaglinaoCID- ChiefFlora A. GahobEducation Program Supervisor (Filipino)Edesa T. CalvadoresEducation Program Supervisor (LRMS)
4 |P a g eMarketing is an organizational function and a set of processesfor creating, communicating, and delivering value to customers andfor managing customer relationships in ways that benefit theorganization and its stakeholders. The pre-requisite of this subject isOrganization and Management and Applied Economics. The module issubjected to discuss the Module 1-The elements of MarketingPrinciples, Strategies and Contemporary Marketing Approaches. Thismodule is self-instructional. You can read, analyze concepts and ideaspresented, and reflect on them. The activities given will help youassess how you progress as you go through the module. The post

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 18 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
J.Deguma

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture